We have followed George Yip’s famous globalization model (1992) to analyse the forces behind attractiveness of globalization for telecom firms in India and more specifically Bharti Airtel.
1. MARKET GLOBALIZATION FORCES
Every month about 8-10 million subscribers are being added in the Indian mobile database. India is likely to see ~80% teledensity (fixed +mobile users) by 2014 and is set to see waning demand there on. (source: Wikipedia.com)
Given the current level of saturation in urban market and cut throat competition among operators, the industry players are aiming to achieve the dual strategy of:
• Widening telecom footprint by acquiring new subscribers in semi urban/ rural India to take advantage of its high growth potential.
• Netting talkers in emerging markets is to replicate the Indian experience outside
2. COST GLOBALIZATION DRIVERS
The margins of the telecom industry as a whole have shrunk, even though subscriber base is growing owing to competition and lower “Average Revenue per User” (ARPU) primarily due to major growth drivers being from the bottom of the pyramid, for which rates have been drastically reduced to make them affordable to the masses. The tariff structure in India is among the lowest globally at Rs.0.5 - 1 per minute vis-a -vis to the tariff in USA and UK (around Rs.13 and Rs7-8 respectively) .The inevitable commoditization of voice calls and shrinking ARPU, the next challenge lies in to develop alternative revenue
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Zero no tsukaima episode 1 english dub. Government drivers Trade policies Local content needs: regulation over technology transfer, intellectual property, etc. From Yips model, we see that there, is lots of proof that globalization has been growing, progressively as the 20th and 21st century first started. Even the turmoil and difficulties of the 2008 credit crunch did not hinder the. Industry drivers of global strategy and organization. Adjunct Associate Professor at the Anderson Graduate School of Management, UCLA, 405 Hilgard Avenue, Los Angeles CA 90024. Yip, Globalization Strategies of Japanese Firms, Restructuring Japanese Business for Growth, 10.1007/978-1-4615-4593-4, (43-61), (1999). The famous author and cheerleader for globalization, Thomas Friedman, in his book The World is Flat identified some key drivers of globalization. He called these factors the flatteners to denote the premise of the book that these factors were responsible for the flattening of the world.
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The diffusion of certain cuisines such as American fast food chains is a visible aspect of cultural globalization: the two most successful global food and beverage outlets, McDonald’s and Starbucks, are American companies often cited as examples of globalization, with over 32,000 and 18,000 locations operating worldwide, respectively, as of 2008. Yips Drivers Of Globalisation Management Essay. 5381 words (22 pages) Essay. Verizon lg flip phone user manual. 1st Jan 1970 Management Reference this Disclaimer: This work has been submitted by a university student. This is not an example of the work produced by our Essay Writing Service.